Careers

Current Opportunities

Social & Content Manager
Influencer, UGC & Community Executive

Role Description

This is a hands-on role for someone who thinks in content and lives on social. You’ll be responsible for building and driving Fable England’s social presence forward, combining content creation, strategic planning and championing the brand. Reporting to the Brand Marketing Director, you’ll work at the heart of the brand during an exciting growth period, shaping how we show up across every digital touchpoint.

You’ll work closely with Digital and Product teams, with meaningful creative autonomy within a clear brand framework. Everything we publish must feel unmistakably Fable – visually, verbally and emotionally.

Social

Own day-to-day management of social channels, with Instagram and TikTok as the primary focus
Plan and manage content calendars aligned to launches, campaigns and the wider brand calendar
Develop a new social strategy alongside the Brand Marketing Director for the next phase of brand growth
Produce a strong, balanced mix of product and brand content, rooted in the content pillars
Run monthly test-and-learn initiatives to stay ahead of platform trends and audience behaviour
Monitor platform algorithm changes and proactively adapt content strategy in response
Track brand sentiment, competitor activity and category conversation

Content Creation & Management

Create, commission and deliver high-quality content across Instagram, TikTok, Substack and the website
Support the planning and execution of content shoots, both in-house and with external partners
Produce and edit short-form video, Reels and visual assets to a consistent brand standard
Write and oversee brand-consistent copy for social, email and all relevant touchpoints
Source and manage a network of external content creators, from brief through to deliverable sign-off
Develop the brand-led editorial email content plan and execute all required assets

Collaboration & Insight

Collaborate with Product and Digital teams to support trading priorities through content
Monitor performance, engagement and content effectiveness across all channels
Use insight to refine content strategy and improve relevance, reach and commercial impact
Produce a regular reporting rhythm (weekly/monthly) with clear performance commentary

Skills & Experience

Proven experience in content creation, planning and brand-led social media management
Experience within a lifestyle, fashion or accessories brand
Strong visual taste level, instinctive storytelling ability and excellent written communication
Confidence shooting, editing and publishing content, while also being comfortable appearing in content yourself
Comfortable working independently and collaborating cross-functionally
Experience briefing and managing freelance creators or UGC contributors
An awareness of changing platform and social trends

What This Role Is (and Is Not)

✔ A hands-on social content role with real creative ownership
✔ Responsibility for output quality and brand standards
✔ Creative influence at a formative moment for the brand
✖ Not a Creative Director position
✖ Not a pure performance marketing or growth role
✖ Not a large-team management role

Why Join Fable

A distinctive, design-led British brand with a loyal and growing audience
High creative ownership and the ability to shape how the brand shows up
Supportive, collaborative team with a genuine belief in craft
Flexible working arrangements
Real career growth opportunity within a fast-moving brand

How to Apply

Email your application to people@fableengland.com with:

Your CV
A portfolio or examples of relevant content and social work
Links to social accounts or campaigns you’ve managed

This role is hybrid, with 1 day per week based in our London office.

Influencer, UGC & Community Executive

The Role

This is a role for someone who understands the importance of brand advocacy. You’ll be responsible for building and nurturing a thriving ecosystem of influencers, UGC creators and the foundations of a Fable community strategy that brings our customers front and centre. You will champion the advocates who genuinely love our brand.

You will report to the Brand Marketing Director as well as working closely with the Social & Content Manager and wider Product and Digital team when needed.

Key Responsibilities

Influencer Marketing

Own end-to-end management of the influencer gifting programme, including sourcing, vetting, outreach, product selection, warehouse coordination and follow-up
Build a tiered framework of micro, mid and macro influencers while maintaining an active influencer pipeline
Brief, manage and review paid collaborations
Manage and maintain the central influencer database
Work closely with the paid marketing team on boosted content
Track influencer performance and provide regular reporting on reach, engagement and content quality

UGC & Creator Management

Monitor and curate UGC coming through Yotpo, identifying content that genuinely reflects the Fable world
Develop a new UGC programme alongside the Brand Marketing Director
Ensure UGC is integrated into the wider content calendar alongside brand content
Identify and develop a pool of brand advocates from within the existing customer base
Work with the Social & Content Manager to ensure UGC is used strategically across all channels
Manage repost permissions and creator outreach, championing organic content

Community Building & Management

Manage day-to-day community engagement across social channels
Support the launch and ongoing management of a Fable community group, helping to define the structure, tone and content
Work with the Brand Marketing Director to develop community engagement initiatives that bring customers front and centre
Create feedback loops between the community and the wider team, ensuring customer voices inform product, content and campaign decisions

What We’re Looking For

2–3 years of experience in influencer marketing, creator management or a closely related role
Comfortable managing high volumes of outreach without losing the personal touch
Strong taste level – you instinctively know what looks and feels like Fable
Excellent written communication skills
Highly organised, with the ability to manage multiple campaigns and relationships simultaneously
Experience with Upfluence, Yotpo or similar platforms (required)
Experience working with lifestyle, fashion or accessories brands
A genuine interest in community building; you think beyond follower counts to real brand connection

What This Role Is (and Is Not)

✔ A relationship-led role with real creative input
✔ Ownership of influencer, UGC and community programmes
✔ A role that grows as the brand grows
✖ Not a pure performance or paid media role
✖ Not a large-team management position
✖ Not a content creation role, though a good eye is essential

Why Join Fable England

A distinctive, design-led British brand with a loyal and growing audience
The chance to shape three pillars of brand advocacy from the ground up
Close working relationship with senior brand leadership
Flexible working arrangements
Real growth potential as the brand scales

How to Apply

Apply via LinkedIn, or email your application to people@fableengland.com with:

Your CV
A portfolio or examples of relevant work

This role is hybrid, with 1 day per week based in our London office.

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